The SaaS market is expected to grow by 196% from 2016 to 2020.¹ As SaaS application growth continues to flourish and become a critical aspect of business’ infrastructure, security and performance remains top-of-mind for customers. Customers expect SaaS providers to protect their data, while providing a fast and highly-available experience.
Cloudflare offers a cloud-based performance and security solution for SaaS providers looking to protect and accelerate end customer experiences. In conjunction with Cloudflare’s Enterprise offering, SaaS providers have the option of easy-to-implement and fully managed TLS 1.3 deployments across their entire customer base.
Cloudflare’s SSL for SaaS offering allows SaaS providers to easily extend the security and performance benefits of Cloudflare’s network to customers’ custom or “vanity” hostnames. With a single API call, Cloudflare will provision individual SSL certificates for the custom hostname and be ready to serve traffic over HTTPS within a few minutes. No action is required on the SaaS provider’s customers’ behalf other than initially pointing their hostname in via CNAME, and renewals are handled automatically.
Enabling SSL brings additional trust for website visitors, improves customer SEO, and unlocks the modern HTTP/2 protocol, resulting in greater speed improvements and higher conversion rates.